ZenRise is a new age CRO with all necessary infrastructure to cater to the Pharmaceutical and Biotech industry, established by a few enthusiastic professionals who want to contribute to healthcare industry there by serving humanity at large. The growth of Global pharmaceutical Industry is not very rapid with only few new innovations in discovery of medicines. This led to growth of affordable generic medicines where pharmaceutical industry has to modify the existing drugs for enhanced delivery, improved compliance, better safety and more affordability. This has imposed to prove generic Bioequivalence for the already existing drugs. Also the Pharmaceutical space is more expanding to progressive innovations like development of 505 b (2) applications where more clinical studies are required. ZenRise wanted to contribute in this area for rapid growth of pharmaceutical and biotech industry. ZenRise is located in Hyderabad, a bustling metropolis with great infrastructure for rapid growth of pharmaceutical industry.